Analysis of Middle East Toys Market in 2006

by David ZHENG

According to Stat., it has a sales amount of US$1,200,000,000 in Middle East toys market in 2006, and its market rises by 11.5% this year. In the area of Middle East, expenditure in toys and games is US$316 per child each year, which is twice more than expenditure of children in Europe, and is the second, listing behind North America. It is revealed by other data that people under 20 years are more than a half of the whole population in Middle East area.

In Middle East, 80% of the imported toys are from Asia, 10% from Europe and 5% from America. In these 30 countries and areas exporting toys to Middle East, the first is Taiwan in China, taking about 25% of the whole imported toys. In the next place it is Hongkong in China and Chinese mainland, their occupation is about 24% and 14% separately.

Why does it go up so quickly in Middle East toys market? Firstly, because it usually has a large family in this region, and the increase rate of population is fast. Besides, it appears more toy dealers in the extended shopping mall, and even presents professional hobby stores, sell remote control toys such as rc helicopter, rc gas boat, nitro rc car, remote control helicopter, remote control car, rc car etc. So people have more choices.

It is investigated that the imported child toys in Middle East are as many as 300 categories and 1000 kinds, and bicycles of all kinds are the most popular, holding the amount upwards of 30%. Secondly toy was toy brick. In recent years, sale of minitype electric and electronic toys in Saudi Arabia market increases rapidly, in particular children's favorite toys, i.e., video game console and remote control electronic toys (rc helicopter, rc gas boat, nitro rc car, remote control helicopter, remote control car, rc car etc.). Judging from its price, products from Asia give priority to the low and the middle, minitype toys sell at US$1 to US$13. Toys from Europe and America sell less, but mostly are top grade goods of excellent workmanship in good taste, many rag dolls' selling price is as many as one hundred dollars, and some electric car sells one thousand dollars.