Wednesday, August 22, 2007

Radio Flyer - An American Legend

Radio Flyer has been an iconic American brand for over 8 decades producing high quality wagons and ride-on toys. The classic little red wagon has featured on numerous American movies and TV shows over the years making it instantly recognisable to audiences worldwide. The amazing Radio Flyer range is now available in the UK thanks to stylish kid's retailer MonkeyShine.

Founded in Chicago by Italian immigrant, Antonio Pasin the Liberty Coaster Company (named after the Statue of Liberty) started building wooden toy wagons in 1917. The original No 4 Liberty Coaster was an overnight success in the United States, selling in huge quantities throughout the 20's and 30's.

In 1930 the Company was renamed Radio Steel & Manufacturing. The first steel wagon produced was named Radio Flyer after Pasin's fascination with the invention of the radio by fellow Italian, Guglielmo Marconi; and Flyer, which reflected his wonderment of flight.

During World War II the company assisted the war effort producing special oil cans known as Blitz cans for the US Army. This helped to cement the reputation of the company with the US public making the Radio Flyer wagon a family favourite.

Throughout the second half of the 20th century, Radio Flyer became well known for the popular red flyer wagon. The quality of the company's steel wagons ensured they were passed from generation to generation making them a common site on American sidewalks and back yards.

Today, in addition to the classic red wagon the company produces a wide range of children's toy vehicles, including rocking horses, bicycles and tricycles. The entire range still retains the inherent build quality and longevity that made the company such a success.

The amazing Radio Flyer range including the classic wagon has now been tested to ensure compliance with British safety standards and is available in the UK through MonkeyShine.

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